Brag

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The Experience agency

Brag is an experiential marketing agency that prides itself on its ability to strategically create new patterns through imaginative experiences that linger on beyond the limits of time & space.

Our dedication to creative thinking and community building, our love for turning events into legends and, most importantly, our devotion to the ongoing partnerships we have built with our clients are illustrated by our saying, ‘we brag to live, but really, we live to brag.’

What people Say

We are proud of having a long list of satisfied clients and positive feedback.

Here are a few quotes from a few of the brands we have worked with.

About Brag

Brag is an experiential marketing agency that strategically creates new social patterns through imaginative experiences beyond the limits of space & time.

Our dedication to creative thinking, community building, growing partnerships with clients, and turning events into legends is paramount to what we do and what we stand for.

Where we have been

Although we are proud of our Dubai roots, Brag has been mapping out creative experiences all over the Middle East. The places where we have roamed include: Dubai, Abu Dhabi, Sharjah, Riyadh, Damman, Jeddah, Doha, Kuwait City, Muscat, Manama and Beirut.

What we do

We offer creative solutions to the following services:

  • Event Management
  • Branding
  • Creative Direction
  • Interior & Set Design
  • Entertainment Programming
  • Celebrity Booking
  • Turnkey Production
  • Brand Activations
  • Digital Content Development
  • Database & Guest List Management
  • Sponsorship Outreach

Who we are

Beyond the walls of our office, there is a collective effort & desire to build communities of like-minded people. that connect rather than polarize brands to their consumers, agencies to their brands and people to events.

Through an integrated approach of digital marketing, communication and immersive entertainment, we are reinventing the market, creating transformative and engaging experiences that bridge the gap between companies and their end-users.

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Contact Us

Brag HQ
Dubai Design District
Building 7, Office 408B
Business Bay, Dubai, UAE

T: +9714 4327844
F: +9714 4327845
E: info@brag.ae

Got a question? Let us know

A group of people who

Have lived in more than 3 countries
Play an
instrument
Prefer beards over a
clean shave

Ramzi Nakad Managing Partner

– aka Ramzi the Ripper, the Lean Mean PowerPoint Making Machine, The Cleaner/Wolf. After a short stint as a frontman in his own TV show, Ramzi discovered an insatiable appetite for marketing & idea generation. Over the course of 15 years, Ramzi has been responsible for the creative strategy, communication and brand building of some of the world’s most prominent multinationals across Europe, Middle East and Africa. He finally set roots in Dubai and co-founded the beloved Brag.

Bong Guerrero Managing Partner

– aka Tito Bong, The Godfather, Peter Pan. Contrary to popular belief, Bong is not an urban legend, despite having a legendary reputation. For the last 25 years, he has revamped the business of fashion and events, earning him a heavyweight title in the region that is yet to be disputed. Very little is known about our co-founder (such as his real age), but needless to say, he still astounds us with his master manipulation of the Lebanese dialect and personal circadian rhythm.

Randa Jurdi Design Director

– aka Wanderluster & Randa Panda. With one foot firmly planted on the ground and one traipsing about in the digital world, Randa is very much a creative force to be reckoned with. Her award winning work in branding and events have earned this Christmas Eve baby regional acclaim and recognition as an Art Director.

Tony Noronha Production Director

– aka Tony Montana, Mr. Fix-it, Mumbai MacGyver. 20 years of experience in the industry has given Tony the ability to magically and creatively solve any production puzzles he encounters on the field or in the office. Aside from being very handy, he’s also a Cricket aficionado and a sucker for a good action film.

Brenda Lau Accounting & Administration Director

– aka Mama B, Ate Brenda, All Seeing Eye. Brag would not survive very long without the watchful gaze of the office bookkeeper. You wouldn’t know it to look at her, but this ageless guardian of the fiscal realm has been dedicated to Brag since its burgeoning beginnings, a dedication that is only eclipsed by her love for her two gorgeous grandsons.

Marcela Danielova Special Projects Manager

– aka Marshallah, Deepak Chopra, office Healer. Shrouded in transcendental mystery, Marcela spent her earlier years as a top model only to later use her talents & experience to breathe life into fashion in the Middle East. Bridging the world of beauty and backstage, you also often catch this polyglot Libran in a deep meditative state, scheming to bring about world peace.

Mark Ganzon Senior Graphic Designer & Illustrator

– aka he IT guy, Marcus Aurelius. Suffice it to say that all digital roads lead to our expert graphic designer & tech problem solver. Among his long list of qualities, he is also a street art/culture contributor, illustrator & photographer. Our very own Thrilla from Manila, Mark spends his weekends eating bananas with his fellow artist collective, Brownmonkeys.

Aliya Tair Creative Manager

– aka Alyoushka, Kolobok, Mobile Girl MiM. Aliya’s kaleidoscopic talent pool lends itself to many things. Among them is her ability to churn out genius concepts and manage our effervescent social media channels and online platforms. If her name looks familiar, it’s because she is also one of Dubai’s favourite burgeoning designers under the pseudonym, T A I R.

Vanessa Geens Sponsorhsips Relations Manager

– aka Vans, Beach Babe on Heels, Money-Maker. When this charming French native, 5’11 ex-model is not serving or spiking volleyballs on Dubai’s sandy shores, she is firmly yet gracefully building new bridges with brand partners. With over 5 years in advertising, retail and events, Vanessa is a bespoke fit for Brag.

Eigh Aliling Senior Spatial Designer

– aka The Serial Squatter, Architectural Assassin. A long-time sufferer of Walter Mitty Syndrome, Eigh’s technological sleight of hand and his indisputable ability to conjure parallel realities stem from his formative years, growing up in the slums of Makati city, Philippines. When he isn’t creating Brag’s visual playgrounds, he is the keeper of the realms of Anime, PlayStation & Kung-Fu flicks.

Marga Angodung Project Executive

– aka travel agent, courier, operator, Superwoman, beauty pageant contestant. With over 10 years of experience in guest relations, this atypical Aquarian can swing just about anything we throw at her. When she isn’t saving the world of Brag, she is usually busy being pretty awesome.

Our Passion

Event Date: Feb 28 - Feb 28
Venue: Daimler - Mercedes-Benz
Type:

Corporate workshop for Daimler teams across the MENA region, including: Dubai, Abu Dhabi, Qatar, Oman, Bahrain, Kuwait, Lebanon, Jordan, Jeddah, Riyadh, and Dammam.

Corporate workshop for Daimler teams across the MENA region, including: Dubai, Abu Dhabi, Qatar, Oman, Bahrain, Kuwait, Lebanon, Jordan, Jeddah, Riyadh, and Dammam.

Fashion Forward Showroom Paris

Event Date: Mar 02 - Feb 06
Venue: Hotel InterContinental Paris Le Grand, Paris
Type: Showroom

Fashion Forward Dubai (FFWD) is back at Paris Fashion Week, presenting an even larger selection of the Middle East's brightest up-and-coming talent. This exclusive preview includes F/W 17 ready-to-wear, couture, accessory and jewelry designer collections.

Fashion Forward Dubai (FFWD) is back at Paris Fashion Week, presenting an even larger selection of the Middle East's brightest up-and-coming talent. This exclusive preview includes F/W 17 ready-to-wear, couture, accessory and jewelry designer collections.

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Fashion Forward Dubai Season 9

Event Date: Mar 23 - Mar 25
Venue: Dubai Design District
Type: Fashion Show

Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East, providing development, exposure and a progressive direction for the regional fashion industry. FFWD welcomes members of the regional and international fashion communities to come together in support of Middle Eastern design talent and to foster industry discussion and professional development. Held bi-annually in April and October at Dubai Design District, the key components of FFWD include: Runway shows and presentations by the best couture, ready-to-wear and accessories designers in the Middle East. Additionally FFWD hosts the d3 Fashion Talks, a series of inspiring seminars and panel discussions led by global industry experts and fashion academia.

Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East, providing development, exposure and a progressive direction for the regional fashion industry. FFWD welcomes members of the regional and international fashion communities to come together in support of Middle Eastern design talent and to foster industry discussion and professional development. Held bi-annually in April and October at Dubai Design District, the key components of FFWD include: Runway shows and presentations by the best couture, ready-to-wear and accessories designers in the Middle East. Additionally FFWD hosts the d3 Fashion Talks, a series of inspiring seminars and panel discussions led by global industry experts and fashion academia.

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Rise: Experience The Future of Living

Event Date: Feb 02 - Apr 29
Venue: Dubai Creek Harbour
Type: Innovation, Community, Live Music

Rise DCH is a new experience at Dubai Creek Harbour Promenade, on “The Future of Living”, a look into how design is helping shape tomorrow. This event will showcase emerging trends and concepts on the rise from the world of music, retail, technology, product design, and gastronomy. Celebrating the rising stars, start-ups, entrepreneurs and established brands – from Dubai and beyond – that are helping shape our future and evolving the way we live tomorrow.

Rise DCH is a new experience at Dubai Creek Harbour Promenade, on “The Future of Living”, a look into how design is helping shape tomorrow. This event will showcase emerging trends and concepts on the rise from the world of music, retail, technology, product design, and gastronomy. Celebrating the rising stars, start-ups, entrepreneurs and established brands – from Dubai and beyond – that are helping shape our future and evolving the way we live tomorrow.

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Etisalat Beach Canteen 2017

Event Date: Feb 23 - Mar 11
Venue: Behind Sunset Mall Beach
Type: Gourmet, Community, Festival

The Dubai Food Festival attracts foodies and gourmands from around the world, and there's no other place to experience the rich array of eateries in Dubai than at the Etisalat Beach Canteen. A range of Food Trucks, High-End Gourmet Pop-Ups, Retail Pop-Ups, Farmer's Market, Juice Bars, Live Cooking Demos, Beach Tournaments and plenty of Kid-Friendly activities will be all be taking place. Brag is excited to produce this iconic community event once more. Find the full list of events here: https://www.facebook.com/events/1428888607153274/

The Dubai Food Festival attracts foodies and gourmands from around the world, and there's no other place to experience the rich array of eateries in Dubai than at the Etisalat Beach Canteen. A range of Food Trucks, High-End Gourmet Pop-Ups, Retail Pop-Ups, Farmer's Market, Juice Bars, Live Cooking Demos, Beach Tournaments and plenty of Kid-Friendly activities will be all be taking place. Brag is excited to produce this iconic community event once more. Find the full list of events here: https://www.facebook.com/events/1428888607153274/

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shjSEEN Awards Ceremony

Event Date: Jan 21 - Jan 21
Venue: Sharjah Expo Center
Type: Awards Ceremony, Government

They say Sharjah is "One City, Lots of Soul" and in honor of celebrating their illustrious reputation, Brag will produce an unforgettable ceremony to highlight the city's SMEs that are evolving the business landscape and reviving the entrepreneurial spirit. An invite-only event, the evening will consist of unique entertainment, gourmet dining, and plenty of memorable moments.

They say Sharjah is "One City, Lots of Soul" and in honor of celebrating their illustrious reputation, Brag will produce an unforgettable ceremony to highlight the city's SMEs that are evolving the business landscape and reviving the entrepreneurial spirit. An invite-only event, the evening will consist of unique entertainment, gourmet dining, and plenty of memorable moments.

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Al Masah Capital 6th Annual Investor Forum

Event Date: Feb 09 - Feb 09
Venue: Ritz Carlton DIFC
Type: Finance, Corporate, Investment

Private asset and equity experts Al Masah Capital reflect on the year with the company's investors who have backed ventures in a range of sectors, from healthcare to food and beverage, real estate to transportation. This corporate conference will feature several internationally acclaimed speakers, interviews, and originally produced video content.

Private asset and equity experts Al Masah Capital reflect on the year with the company's investors who have backed ventures in a range of sectors, from healthcare to food and beverage, real estate to transportation. This corporate conference will feature several internationally acclaimed speakers, interviews, and originally produced video content.

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Dubai Shopping Festival (DSF) 2017

Event Date: Jan 31 - Jan 31
Venue: Dubai, United Arab Emirates
Type: Shopping, Tourism, Community

An exciting shopping festival that occurs all across the many cutting-edge retail centers in Dubai. From the Dubai Mall to the newly unveiled City Walk, Brag is assisting to creating live performances in collaboration with the festival's many promotions.

An exciting shopping festival that occurs all across the many cutting-edge retail centers in Dubai. From the Dubai Mall to the newly unveiled City Walk, Brag is assisting to creating live performances in collaboration with the festival's many promotions.

PUMA #DoYou

Event Date: Oct 13 - Oct 15
Venue: Burj Club in Burj Khalifa, Downtown Dubai
Type: Sports, Activation

The only way to be you, is to do you. In collaboration with GuavaPass, PUMA is back for another weekend of exciting events at the iconic Burj Khalifa in Downtown Dubai. In celebration of PUMA's latest lifestyle and fitness collection, come enjoy a range of activities, including aqua physics, yoga, pilates, body balance, break dancing and more. Contact community@brag.ae for attendance inquiries.

The only way to be you, is to do you. In collaboration with GuavaPass, PUMA is back for another weekend of exciting events at the iconic Burj Khalifa in Downtown Dubai. In celebration of PUMA's latest lifestyle and fitness collection, come enjoy a range of activities, including aqua physics, yoga, pilates, body balance, break dancing and more. Contact community@brag.ae for attendance inquiries.

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Tiffany & Co., Two Cities, One Night: New York in Dubai

Event Date: Nov 02
Venue: Armani Hotel, Pavilion
Type: Fine Jewelry

Tiffany & Co., Two Cities, One Night: New York in Dubai. An exquisite evening of fine jewelry and iconic views, the event will take place at the eponymous Armani Hotel in the Burj Khalifa. Celebrating the Tiffany & Co. brand in classic New York City style, the newest collection will be launched in style.

Tiffany & Co., Two Cities, One Night: New York in Dubai. An exquisite evening of fine jewelry and iconic views, the event will take place at the eponymous Armani Hotel in the Burj Khalifa. Celebrating the Tiffany & Co. brand in classic New York City style, the newest collection will be launched in style.

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BCBGMAXAZRIA Enchanted Affair AW'16

Event Date: Oct 12
Venue: The Imperium, Jumeirah Zabeel Saray
Type:

BCBGMAXAZRIA is back with another stunning collection. Their Fall 2016 campaign will be nothing less than enchanting – evoking mysteries of backstage ballet drama, guaranteed to be a beautiful dream. Kicking off with a cocktail party, a variety of artistic performances and entertainment will be set in a lavishly themed atmosphere. Invitation only.

BCBGMAXAZRIA is back with another stunning collection. Their Fall 2016 campaign will be nothing less than enchanting – evoking mysteries of backstage ballet drama, guaranteed to be a beautiful dream. Kicking off with a cocktail party, a variety of artistic performances and entertainment will be set in a lavishly themed atmosphere. Invitation only.

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Fashion Forward Showroom – Paris

Event Date: Sep 30 - Oct 05
Venue: Robert Dodd Showroom, Le Marais District, 2 Rue Gabriel Vicaire, 75003 PARIS
Type:

During the upcoming season of Paris Fashion Week, a selection of 15 FFWD apparel and accessories designers will showcase their Spring/Summer 2017 collections. The showcasing designers have been chosen by international buyers who have viewed, assessed and evaluated each designer’s readiness for the global stage. They will be empowered by exposure to international audiences, including media and buyers during the fashion industry’s peak buying period.

During the upcoming season of Paris Fashion Week, a selection of 15 FFWD apparel and accessories designers will showcase their Spring/Summer 2017 collections. The showcasing designers have been chosen by international buyers who have viewed, assessed and evaluated each designer’s readiness for the global stage. They will be empowered by exposure to international audiences, including media and buyers during the fashion industry’s peak buying period.

Nickelodeon Play Park

Event Date: Sep 08 - Sep 26
Venue: Dubai Festival City Mall - Festival Square Area
Type: Community, Entertainment

Set in the mall atrium, Festival Square, the OSN Nickelodeon Playpark, will give young visitors a chance to experience their favourite shows including Teenage Mutant Ninja Turtles, Sponge Bob Paw Patrol and Shimmer & Shine. The playpark will delight kids with a range of fun, interactive activities - from touring a play fort inspired by the Teenage Mutant Ninja Turtles to browsing jewelry crafting stations. Children and ‘big kids’ of all ages can use the iPad station to explore the Emmy award-wining Nickelodeon App.

Set in the mall atrium, Festival Square, the OSN Nickelodeon Playpark, will give young visitors a chance to experience their favourite shows including Teenage Mutant Ninja Turtles, Sponge Bob Paw Patrol and Shimmer & Shine. The playpark will delight kids with a range of fun, interactive activities - from touring a play fort inspired by the Teenage Mutant Ninja Turtles to browsing jewelry crafting stations. Children and ‘big kids’ of all ages can use the iPad station to explore the Emmy award-wining Nickelodeon App.

DEWA CAP Project Part 2

Event Date: Sep 22 - Sep 29
Venue: World Trade Center
Type: Sustainability

BRAG is designing and converting two 20 feet used shipping containers to self-sustainable offices for DEWA (Dubai Electricity and Water Authority). All material used, from cables, furniture, electronics, floor, walls, lights, to the exterior and interior paint are sustainable, eco-friendly, energy & water-saving to support DEWA’s initiative to the carbon program, sustainability, green and to save the environment. This transformation was made without scrapping any parts of the containers, all in line with their carbon program initiative.

BRAG is designing and converting two 20 feet used shipping containers to self-sustainable offices for DEWA (Dubai Electricity and Water Authority). All material used, from cables, furniture, electronics, floor, walls, lights, to the exterior and interior paint are sustainable, eco-friendly, energy & water-saving to support DEWA’s initiative to the carbon program, sustainability, green and to save the environment. This transformation was made without scrapping any parts of the containers, all in line with their carbon program initiative.

DEWA CAP Project

Event Date: Aug 31 - Sep 20
Venue: Umm Ramool, Dubai
Type: Sustainability

BRAG is designing and converting two 20 feet used shipping containers to self-sustainable offices for DEWA (Dubai Electricity and Water Authority). All material used, from cables, furniture, electronics, floor, walls, lights, to the exterior and interior paint are sustainable, eco-friendly, energy & water-saving to support DEWA’s initiative to the carbon program, sustainability, green and to save the environment. This transformation was made without scrapping any parts of the containers, all in line with their carbon program initiative.

BRAG is designing and converting two 20 feet used shipping containers to self-sustainable offices for DEWA (Dubai Electricity and Water Authority). All material used, from cables, furniture, electronics, floor, walls, lights, to the exterior and interior paint are sustainable, eco-friendly, energy & water-saving to support DEWA’s initiative to the carbon program, sustainability, green and to save the environment. This transformation was made without scrapping any parts of the containers, all in line with their carbon program initiative.

FFWD EPIC pop-up shop at Galeries Lafayette

Event Date: Sep 08 - Oct 23
Venue: Galeries Lafayette, Dubai Mall
Type: Fashion, Retail

A curation of FW16 Fashion Forward apparel and accessories designers, selected by the buying teams of Galeries Lafayette will showcase and retail their collections in the department store at Dubai Mall.

A curation of FW16 Fashion Forward apparel and accessories designers, selected by the buying teams of Galeries Lafayette will showcase and retail their collections in the department store at Dubai Mall.

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Ted Baker AW/16 Fashion Show

Event Date: Sep 28 - Sep 28
Venue: The Act Dubai, Shangri-la Hotel Sheikh Zayed Road
Type: Fashion Show

Agent, Commence Mission Impeccable. The British Label Ted Baker is back for another fashionable season. Ted Baker invites you to crack the code and discover a collection of must have AW16 pieces. Until then, looks sharp and don't blow your cover...

Agent, Commence Mission Impeccable. The British Label Ted Baker is back for another fashionable season. Ted Baker invites you to crack the code and discover a collection of must have AW16 pieces. Until then, looks sharp and don't blow your cover...

Event Date: Aug 28 - Sep 01
Venue: Google All Stars
Type:





Dubai Summer Surprises in Festival City

Event Date: Aug 23 - Aug 23
Venue: Dubai Festival City Mall
Type: Entertainment, Community

The long-running and highly anticipated summer festival is back for another exciting season! Dubai Summer Surprises (DSS) is back in its 19th edition with exciting activities for the entire family. Fun character shows to excite and engage the little ones, ranging from My Little Pony to the Trash Pack, will be sweeping through the malls and bringing with them the festive spirit of the summer! For the parents and shopaholics? Enjoy exclusive shopping deals, thrilling competitions and shop-and-win promotions. Want to combine dining out with fun for the whole family? The Eat and Play promotion guarantees that when you dine with us, your entertainment is on the house.

The long-running and highly anticipated summer festival is back for another exciting season! Dubai Summer Surprises (DSS) is back in its 19th edition with exciting activities for the entire family. Fun character shows to excite and engage the little ones, ranging from My Little Pony to the Trash Pack, will be sweeping through the malls and bringing with them the festive spirit of the summer! For the parents and shopaholics? Enjoy exclusive shopping deals, thrilling competitions and shop-and-win promotions. Want to combine dining out with fun for the whole family? The Eat and Play promotion guarantees that when you dine with us, your entertainment is on the house.

YouTube Stand for Arab Media Forum 2016

Event Date: May 10
Venue: Dubai World Trade Center
Type: Corporate, Government

We created a custom YouTube stand for the Arab Media Forum 2016 at the Dubai World Trade Center. A combination of interactive visuals, custom branded gadgets, and gourmet treats were on display for attendees to experience. Each category highlighted the rich arrange of content found across YouTube. Amongst the region's most influential media entities and international journalists, brag helped YouTube communicate just how powerful a platform it continues to be by connecting the Middle East to streaming video.

We created a custom YouTube stand for the Arab Media Forum 2016 at the Dubai World Trade Center. A combination of interactive visuals, custom branded gadgets, and gourmet treats were on display for attendees to experience. Each category highlighted the rich arrange of content found across YouTube. Amongst the region's most influential media entities and international journalists, brag helped YouTube communicate just how powerful a platform it continues to be by connecting the Middle East to streaming video.

Game of Thrones Stand

Event Date: May 08
Venue: Dubai Festival City
Type: Entertainment

In order to celebrate the premiere of Game of Thrones season 6, HBO's smash hit series on OSN, the Dubai-based cable company contacted brag to make an unforgettable interactive throne. This on-going activation took place in Dubai Festival City, where fans and shoppers alike could take a portrait in this custom throne. Thanks to the #GOTonOSN, the premiere received thousands of engaged users on social media, propelling the show to unprecedented success.

In order to celebrate the premiere of Game of Thrones season 6, HBO's smash hit series on OSN, the Dubai-based cable company contacted brag to make an unforgettable interactive throne. This on-going activation took place in Dubai Festival City, where fans and shoppers alike could take a portrait in this custom throne. Thanks to the #GOTonOSN, the premiere received thousands of engaged users on social media, propelling the show to unprecedented success.

Comedy Central Arabia Launch

Event Date: May 07
Venue: The Armani Hotel
Type: Entertainment, Corporate

In order to celebrate the launch of Comedy Central Arabia, brag helped Dubai-based media company OSN to kick off the channel's premiere by hosting a two-part event. Beginning with a morning press conference which featured an interview with Trevor Noah the host of The Daily Show, brag later organised a private cocktail party at The Armani Hotel. Featuring a 45 minute stand-up set performed to an intimate crowd of CEO's, executives, influencers, and international press, Trevor Noah entertained the crowd and helped countdown the launch of the channel, making for an evening equal parts memorable and hilarious.

In order to celebrate the launch of Comedy Central Arabia, brag helped Dubai-based media company OSN to kick off the channel's premiere by hosting a two-part event. Beginning with a morning press conference which featured an interview with Trevor Noah the host of The Daily Show, brag later organised a private cocktail party at The Armani Hotel. Featuring a 45 minute stand-up set performed to an intimate crowd of CEO's, executives, influencers, and international press, Trevor Noah entertained the crowd and helped countdown the launch of the channel, making for an evening equal parts memorable and hilarious.

ShjSEEN MoU Signing

Event Date: Apr 25
Venue: Sharjah Chamber of Commerce
Type:

ShjSEEN, the latest initiative from Sharjah Chamber of Commerce is designed to revive the entrepreneurial spirit of the region. To celebrate the Memorandum of Understanding (MoU) Signing, brag was called upon to facilitate a custom event featuring an all-encompassing branding experience - from tables to chairs to backdrops, all setting the stage for a successful signing, bonding and expanding the vision of shjSEEN.

ShjSEEN, the latest initiative from Sharjah Chamber of Commerce is designed to revive the entrepreneurial spirit of the region. To celebrate the Memorandum of Understanding (MoU) Signing, brag was called upon to facilitate a custom event featuring an all-encompassing branding experience - from tables to chairs to backdrops, all setting the stage for a successful signing, bonding and expanding the vision of shjSEEN.

Game of Thrones Mini Activation

Event Date: Apr 22
Venue: Virgin Megastore Dubai Mall
Type: Entertainment

In order to celebrate the premiere of Game of Thrones season 6, HBO's smash hit series on OSN, the Dubai-based cable company contacted brag to make an unforgettable interactive throne. The activation took place in the biggest mall in the world - The Dubai Mall. Located in a heavily foot-trafficked area, families, friends and fans alike waited in line to take a picture on the custom built Iron Throne. By promoting the hashtag #GOTonOSN, OSN received thousands of social media posts and engagement across multiple platforms, deeming the throne to be an absolute success. In order to celebrate the premiere of Game of Thrones season 6, HBO's smash hit series on OSN, the Dubai-based cable company contacted brag to make an unforgettable interactive throne. The activation took place in the biggest mall in the world - The Dubai Mall. Located in a heavily foot-trafficked area, families, friends and fans alike waited in line to take a picture on the custom built Iron Throne. By promoting the hashtag #GOTonOSN, OSN received thousands of social media posts and engagement across multiple platforms, deeming the throne to be an absolute success.

In order to celebrate the premiere of Game of Thrones season 6, HBO's smash hit series on OSN, the Dubai-based cable company contacted brag to make an unforgettable interactive throne. The activation took place in the biggest mall in the world - The Dubai Mall. Located in a heavily foot-trafficked area, families, friends and fans alike waited in line to take a picture on the custom built Iron Throne. By promoting the hashtag #GOTonOSN, OSN received thousands of social media posts and engagement across multiple platforms, deeming the throne to be an absolute success. In order to celebrate the premiere of Game of Thrones season 6, HBO's smash hit series on OSN, the Dubai-based cable company contacted brag to make an unforgettable interactive throne. The activation took place in the biggest mall in the world - The Dubai Mall. Located in a heavily foot-trafficked area, families, friends and fans alike waited in line to take a picture on the custom built Iron Throne. By promoting the hashtag #GOTonOSN, OSN received thousands of social media posts and engagement across multiple platforms, deeming the throne to be an absolute success.

YouTube Stand, Festival of Media 2016

Event Date: Apr 20
Venue: Westin Mina Seyahi Hotel, Dubai
Type:

We created a custom stand for the Festival of Media 2016 in Dubai Media City. A combination of interactive visuals, custom branded gadgets, and gourmet treats were on display for attendees to experience. Each category highlighted the rich arrange of content found across YouTube. Amongst technology heavyweights such as Twitter and Instagram, brag helped YouTube shine through with a stand that was nothing other than next level.

We created a custom stand for the Festival of Media 2016 in Dubai Media City. A combination of interactive visuals, custom branded gadgets, and gourmet treats were on display for attendees to experience. Each category highlighted the rich arrange of content found across YouTube. Amongst technology heavyweights such as Twitter and Instagram, brag helped YouTube shine through with a stand that was nothing other than next level.

Google Play | Connect

Event Date: Apr 19
Venue: A4 The Fridge, Al Serkal Avenue, Dubai
Type: Technology, Corporate

For years, brag has enjoyed creating highly-curated Google events where branding and engagement are equally paramount to entertainment and impeccable catering. The Google Play Connect event was an action-packed afternoon full of vital workshops, delicious dishes, networking power hours, and a full on desert safari to end the evening in true Middle Eastern style. Each detail - from the stage props, to the name tags, to the couch cushions featured custom Google Play Connect details creating an atmosphere rather than just decorations.

For years, brag has enjoyed creating highly-curated Google events where branding and engagement are equally paramount to entertainment and impeccable catering. The Google Play Connect event was an action-packed afternoon full of vital workshops, delicious dishes, networking power hours, and a full on desert safari to end the evening in true Middle Eastern style. Each detail - from the stage props, to the name tags, to the couch cushions featured custom Google Play Connect details creating an atmosphere rather than just decorations.

PUMA Forever Fierce

Event Date: Apr 15
Venue: The Annex, Burj Khalifa
Type:

When PUMA and GuavaPass team up, it results in a high-energy activation confirming the synergetic collaboration. By encouraging women to stay ‪#‎ForeverFierce‬, the athletic fashion brand relied on brag to curate a special list of VIP female athletes who enjoyed an afternoon of interval training, delicious bites, a live DJ, and an epically branded event.

When PUMA and GuavaPass team up, it results in a high-energy activation confirming the synergetic collaboration. By encouraging women to stay ‪#‎ForeverFierce‬, the athletic fashion brand relied on brag to curate a special list of VIP female athletes who enjoyed an afternoon of interval training, delicious bites, a live DJ, and an epically branded event.

North Face Rock Run

Event Date: Apr 01
Venue: Wadi Shawkah, Ras Al Khaimah
Type:

The North Face Rock Run was an adventure through mountainous terrains of jeep trails, goat tracks, short sharp climbs and gorgeous wadis. The event included programming, delivering a brand new trail running experience. A trail run including a 21k distance challenge promised an incredible evening of discovery under the stars. brag made sure it was complete with entertainment, fire and live music under the desert sky. The North Face Rock Run offered the perfect run for people looking for a new and exciting way to shake up their running experience and stretch their skill and stamina.

The North Face Rock Run was an adventure through mountainous terrains of jeep trails, goat tracks, short sharp climbs and gorgeous wadis. The event included programming, delivering a brand new trail running experience. A trail run including a 21k distance challenge promised an incredible evening of discovery under the stars. brag made sure it was complete with entertainment, fire and live music under the desert sky. The North Face Rock Run offered the perfect run for people looking for a new and exciting way to shake up their running experience and stretch their skill and stamina.

Fashion Forward Dubai (FFWD) Season 7

Event Date: Mar 31
Venue: Hai d3, Dubai
Type:

Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East - which provides a platform and a progressive direction for fashion in the region. Key components of FFWD include: Catwalk shows and presentations by the best couture, ready-to-wear and accessories designers in the Middle East. Additionally FFWD hosts The d3 Fashion Talks, to foster industry discussion and development. FFWD is held twice a year, each April and October at Hai d3 in Dubai Design District. FFWD is an industry focused event, welcoming members of the regional and international fashion communities to come together in support of Middle Eastern design talent.

Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East - which provides a platform and a progressive direction for fashion in the region. Key components of FFWD include: Catwalk shows and presentations by the best couture, ready-to-wear and accessories designers in the Middle East. Additionally FFWD hosts The d3 Fashion Talks, to foster industry discussion and development. FFWD is held twice a year, each April and October at Hai d3 in Dubai Design District. FFWD is an industry focused event, welcoming members of the regional and international fashion communities to come together in support of Middle Eastern design talent.

YouTube Stand, Dubai Lynx

Event Date: Mar 23
Venue: Madinat Jumeirah
Type:





Farfetch x Vogue Fashion Film

Event Date: Mar 23
Venue: Madinat Theatre
Type: Fashion

brag had the pleasure of screening the world premiere of "The First Monday in May" in collaboration with iconic American magazine ‪#‎Vogue‬ and revolutionary fashion platform Farfetch. The latest documentary to reveal the meticulous process of preparing for The Met Ball, nicknamed "The Super Bowl of social fashion events", an exclusive screening at Madinat Jumeirah was held before the film hit Tribeca Film Festival 2016. After a classic evening of cinema, fashion, and art, the crowd kept the party going at Mina A'Salam's Bahri Bar all night long.

brag had the pleasure of screening the world premiere of "The First Monday in May" in collaboration with iconic American magazine ‪#‎Vogue‬ and revolutionary fashion platform Farfetch. The latest documentary to reveal the meticulous process of preparing for The Met Ball, nicknamed "The Super Bowl of social fashion events", an exclusive screening at Madinat Jumeirah was held before the film hit Tribeca Film Festival 2016. After a classic evening of cinema, fashion, and art, the crowd kept the party going at Mina A'Salam's Bahri Bar all night long.

Discovery Stand

Event Date: Mar 02
Venue: Dubai Mall Atrium
Type:





Beach Canteen

Event Date: Feb 25
Venue: Kite Beach
Type: Community, Entertainment

The pop-up at Kite Beach features restaurants, open air cinema, farmer's market and more.

The pop-up at Kite Beach features restaurants, open air cinema, farmer's market and more.

Ted Baker

Event Date: Feb 23
Venue: Maine Restaurant
Type:





Table Top

Event Date: Feb 19
Venue: Sheikh Zayed Road
Type:





ShjSEEN Awards

Event Date: Feb 02
Venue: Al Mahatta Museum
Type:





BCBGMAXAZRIA SS'16 Runway Collection Launch

Event Date: Mar 12
Venue: Al Qasr Hotel
Type: Fashion, Private, Guest List Only

BCBGMAXAZRIA launched their Spring 2016 Runway collection to press and VIP customers with the help of brag. The new collection had a “So-Cal” sense, perfect for Dubai since we have plenty of palm trees and beaches. The theme was inspired by the iconic Californian summer vibe of sunsets and coastal scenes. With over 20 models posing on a set made of surfboards, decking to give an urban beach-esque effect, the collection was revealed in a totally unique way. brag incorporated a bohemian feel by adding tee pees and dream catchers amongst the life guard DJ hut, central to the event. Guests truly felt like Venice Beach had come to Dubai, with on-site caricature artists, live acoustic guitar, hot surfer boys, skater girls and tattoo artists. brag took BCBG's event to a whole other level helping to propel the brand's collection across the region.

BCBGMAXAZRIA launched their Spring 2016 Runway collection to press and VIP customers with the help of brag. The new collection had a “So-Cal” sense, perfect for Dubai since we have plenty of palm trees and beaches. The theme was inspired by the iconic Californian summer vibe of sunsets and coastal scenes. With over 20 models posing on a set made of surfboards, decking to give an urban beach-esque effect, the collection was revealed in a totally unique way. brag incorporated a bohemian feel by adding tee pees and dream catchers amongst the life guard DJ hut, central to the event. Guests truly felt like Venice Beach had come to Dubai, with on-site caricature artists, live acoustic guitar, hot surfer boys, skater girls and tattoo artists. brag took BCBG's event to a whole other level helping to propel the brand's collection across the region.

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Ted Baker SS16 Fashion Show

Event Date: Feb 23 - Feb 23
Venue: The Maine Oyster Bar & Grill, DoubleTree Hilton
Type: Private, Guest List Only

Ted Baker are launching their Spring/Summer 2016 collection to Media and VIP customers as part of their latest campaign Six Star Style.

Ted Baker are launching their Spring/Summer 2016 collection to Media and VIP customers as part of their latest campaign Six Star Style.

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Sharjah Seen

Event Date: Feb 02 - Feb 02
Venue: Al Mahattah Museum
Type: Private

Sharjah Seen launch event.

Sharjah Seen launch event.

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Beach Canteen, Dubai Food Festival

Event Date: Feb 25 - Mar 12
Venue: Kite Beach, Dubai
Type: Public

Beach Canteen returns to Kite Beach as Dubai Food Festival’s free-to-attend official hub for food, fun and entertainment. The Beach Canteen will feature a live cooking stage with various celebrity chefs as well as 15 home-grown restaurant concepts.
Entertainment includes daily programming of activities for kids, beach sports and music from local bands and DJs.
Do not miss the all-new features such as market week, ticketed dinner events and expert chef demonstrations by talented celebrity and local chefs.
Other fun features include expert-led fitness classes in collaboration with fit and fashionable HOTBOX, open-mic nights under Jazz, Pop, Latino and Rock themes, and storytelling by the sea.

Beach Canteen returns to Kite Beach as Dubai Food Festival’s free-to-attend official hub for food, fun and entertainment. The Beach Canteen will feature a live cooking stage with various celebrity chefs as well as 15 home-grown restaurant concepts.
Entertainment includes daily programming of activities for kids, beach sports and music from local bands and DJs.
Do not miss the all-new features such as market week, ticketed dinner events and expert chef demonstrations by talented celebrity and local chefs.
Other fun features include expert-led fitness classes in collaboration with fit and fashionable HOTBOX, open-mic nights under Jazz, Pop, Latino and Rock themes, and storytelling by the sea.

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Fashion Forward FW '16

Event Date: Apr 10 - Apr 13
Venue: Madinat Jumeirah Conference Centre
Type: Public

Fashion Forward (FFWD) aims to be the definitive fashion platform for the Middle East – a fashion movement that highlights strengths, inspires and nurtures industry growth and its wealth of talent, with the ultimate goal of driving forward the entire fashion industry in the region.

Fashion Forward (FFWD) aims to be the definitive fashion platform for the Middle East – a fashion movement that highlights strengths, inspires and nurtures industry growth and its wealth of talent, with the ultimate goal of driving forward the entire fashion industry in the region.

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Splash Fashion Show

Event Date: Mar 27
Venue: TBC
Type: Private

Dubai-based high-street retailer Splash will launch its S/S 2015 collection with a fashion show – one of the most sought-after events in the region.

Dubai-based high-street retailer Splash will launch its S/S 2015 collection with a fashion show – one of the most sought-after events in the region.

D3 Launch

Event Date: Mar 19 - Mar 21
Venue: Dubai Design District
Type: TBC

Dubai Design District, better known as D3, is a purpose-built community dedicated to promoting and nurturing emerging local talent while also providing a creative home to established international design, luxury and fashion brands.

Dubai Design District, better known as D3, is a purpose-built community dedicated to promoting and nurturing emerging local talent while also providing a creative home to established international design, luxury and fashion brands.

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Fred Perry Sub Sonic Live

Event Date: Mar 12
Venue: TBC
Type: Public

Subculture is Fred Perry's new music initiative, featuring the best new talent, alongside iconic artists.

Subculture is Fred Perry's new music initiative, featuring the best new talent, alongside iconic artists.

Timberland

Event Date: Feb 28
Venue: Secret Location
Type: Private

Timberland, an American manufacturer and retailer of outdoors wear with a focus on footwear will be hosting a fashion show, launching its S/S 2015 collection.

Timberland, an American manufacturer and retailer of outdoors wear with a focus on footwear will be hosting a fashion show, launching its S/S 2015 collection.

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Galleria Mall Activation: Chinese New Year

Event Date: Feb 18 - Feb 21
Venue: Galleria Mall, Al Maryah Island, Abu Dhabi
Type: Public

The Galleria – Abu Dhabi's foremost lifestyle destination on Al Maryah Island. Day and night The Galleria bursts with activity as shoppers explore the wide selection of fashion, jewelry and watches. Restaurants serve up every conceivable cuisine to a hungry crowd, and year-round festivals entertain a diverse audience of urban professionals, friends and family.

The Galleria – Abu Dhabi's foremost lifestyle destination on Al Maryah Island. Day and night The Galleria bursts with activity as shoppers explore the wide selection of fashion, jewelry and watches. Restaurants serve up every conceivable cuisine to a hungry crowd, and year-round festivals entertain a diverse audience of urban professionals, friends and family.

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Jack Daniels: Tennessee Honey Whiskey Launch

Event Date: Feb 18
Venue: P&B, Souk Madinat Jumeirah
Type: Private

Jack Daniel's is a brand of Tennessee whiskey and the highest selling American whiskey in the world. Tennessee Honey is Introduced as the brand's first flavored variation. With hints of honey and a naturally smooth finish, its taste is one-of-a-kind and unmistakably Jack.

Jack Daniel's is a brand of Tennessee whiskey and the highest selling American whiskey in the world. Tennessee Honey is Introduced as the brand's first flavored variation. With hints of honey and a naturally smooth finish, its taste is one-of-a-kind and unmistakably Jack.

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Kiesza Reebok Store Visit

Event Date: Feb 14
Venue: Reebok Store, Dubai Mall (ground floor next to the Ice Rink)
Type: Public

Kiesza, Canadian musician from Calgary, most known for her single "Hideaway"

Kiesza, Canadian musician from Calgary, most known for her single "Hideaway"

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Rula Galayini Launch

Event Date: Feb 10
Venue: Desert Fish Studio, Al Serkaal Avenue
Type: Private

Following the success of her accessories brand Poupée Couture, which launched in 2007, Lebanese designer Rula Galayini recently embarked on a journey to evolve and push forward her brand and designs.

Along the way she became the first ever Middle Eastern fashion designer to receive crowd investment for her business, giving her a financial and creative boost to create RULA GALAYINI.

Following the success of her accessories brand Poupée Couture, which launched in 2007, Lebanese designer Rula Galayini recently embarked on a journey to evolve and push forward her brand and designs.

Along the way she became the first ever Middle Eastern fashion designer to receive crowd investment for her business, giving her a financial and creative boost to create RULA GALAYINI.

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DFF Beach Canteen

Event Date: Feb 05 - Feb 28
Venue: Jumeirah Kite Beach
Type: Public

Made out of repurposed shipping containers, Beach Canteen is an initiative by Dubai Food Festival to encourage small to medium sized restaurants as well as to promote the diversity of the food industry in the city. The pop-up food stalls offer locals, residents and tourists alike an integrated & cultural alternative that engenders a community-wide feel throughout the city.

Made out of repurposed shipping containers, Beach Canteen is an initiative by Dubai Food Festival to encourage small to medium sized restaurants as well as to promote the diversity of the food industry in the city. The pop-up food stalls offer locals, residents and tourists alike an integrated & cultural alternative that engenders a community-wide feel throughout the city.

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RSVP