In November 2010, PUMA launched the first in a series of three Creative Factory sessions. The crowning moment was the last of the series, namely Creative Factory 3: Love Thy Planet. We devised an event to take place in the desert in line with the vision of the Creative Factory finale, and we highlighted the joint venture between the ambassadors and innovative thinkers in the aim of pushing the boundaries of their imagination with a little sun, sand and Lumitype Ink.
From then on, BRAG went on to produce various events for PUMA more notably Fishtail Rides and Forever Fierce.
Accolade: Best Practice Award for Originality and Environmental Sustainability