Today’s iconic urban event, Sole DXB, has elevated into a brand of its own, but dig a little deeper, and you’ll find out that its birth can be traced back to Brag. The yearly street-wear lifestyle extravaganza was a project that the founders came to us for creativity, production and management to get its feet off the ground. The first 2014 launch featured custom pop-up venues from multinational street-wear giants such as PUMA, Adidas, Nike, Level Shoe District and Reebok; in addition to sneaker swap corners, talks, panel discussions, a basketball tournament, music concerts and after parties.
Sneaker Heads: More than 18,000
Celebrity Performers Managed by Brag: Run DMC, Mobb Deep, Xzibit, Skepta, Stormzy